Fall 2018
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SBDC Copy to Connect and Convert with PASSION POINTS


The date of this presentation has moved to Thursday, January 25, 12-1pm.

Thank you!

Copy to Connect and Convert with PASSION Points

 Presented by Lisa Manyon

January 25th, 12-1pm
Room 132
101 S. Bartlett St., Medford
Marketing is all about relationships and you must embrace that to get results. Gone are the days of poking at pain points and trying to force the sale.
Now you can paint a picture of possibility by amplifying PASSION points to naturally attract your ideal clients by painting a picture of possibility with your message.
You’ll discover :
·     How to apply the simple “Challenge. Solution. Invitation.™” copy-writing framework to create marketing messages with integrity that get better results
·     Why marketing is all about relationships and it’s vital to speak to your prime prospects in language that entices them to become paying clients/customers
·     The importance of energetics in marketing and why COPY is queen (think feminine energy) and STRATEGY is king (think masculine energy) -just like a relationship, they must work together to get results
·     Why you must speak/write directly to your ideal client to build relationships and gain trust so your copy is connecting AND converting
·     Proven tips and techniques to write better copy and create a marketing plan and strategy for each medium,
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